Those are the days when television, radio, and newspapers were the major media sources of marketing campaigns. Although the medium has changed in this digital world, the basic rudiments of effective marketing campaigns are not changed.
A study shows that in the last 15 years, advertising and marketing, and the use of media to deliver its messages, face high disturbance. It is because digital media and interactivity allow consumers to view brand messages. Moreover, the changing aspects of paying attention have also been changed.
We also notice that the timing of their messages from controlled marketers and traditional media has changed. The users have been forced to view advertisements as a trade-off for the content they want users to see with remote control and computer mouse. Traditional media was prepared to be relevant as digital media caused chaos with the security that customers could view advertising messages.
Classy journalism spread free online submissions to users but not advertising dollars and beat a whole family of magazines and newspapers. Whereas DVRs, podcasts, streaming video services such as Netflix and Hulu widely shifted TV and radio models. As a result of this enormous change, marketers and agencies have become increasingly advanced in changing these new tools to their pro.
Nowadays, brands still rely on marketing campaigns to attract the desired customers, boost sales and give people a positive impression of their product. Now it’s all about developing a campaign that is warmly welcomed. Live video is one of the trendiest campaigns of this digital world.
Assuming that the viral promotion has shown anything to the sponsors, the world’s most famous superstar is nothing compared to your loved ones. As mentioned here, 81% of customers decided to buy the product because of their friends’ references.
Here we have mentioned some of the best marketing campaigns all time that will help you to grow your business worldwide;
The 16 Best Marketing Campaigns of All Time
1- Nike: Just Do It
This popular campaign came in 1988. The main message of this campaign, “just do it, “has been working for 30 years. Atlantic clarifies that the campaign placed Nike as a smart marketing company that accidentally sells shoes.
2- Apple: Get a Mac
This campaign worked from 2006-2009. It plays its role in building the brand that Apple has today. Moreover, it is easy, influential, and useful.
The ads run on supposed weaknesses of non-Mac particular systems, especially those working on Microsoft Windows. The PC is an imitation, and macOS has various powers like invulnerability from circulating viruses and spyware targeting Microsoft Windows.
3- Red Bull: Stratos
This marketing campaign landed in 2012. It is also from the live-streamed procedures in the history of the Internet. There was so much talk about Red Bull that users were excited to test it.
4- DeBeers: A Diamond is Forever
The campaign came in 1947. There is a proverb that if something goes wrong, don’t fight to resolve it. The same is with the A Diamond is Forever campaign which has been working for seven decades. Moreover, just 10% of the visit rings were diamonds before this slogan was shaped.
5- Dove: Campaign for Real Beauty
Dove came in 2013. It comes to say that if you are beautiful, then how do you know that you are beautiful. The campaign went popular on YouTube and helped shift the way we all view beauty.
6- Old Spice: The Man, Your Man, Can Smell Like
In 2010 the campaign “Old Spice” was popular on social media. This is because it focused on female audiences rather than the product’s target market is male. The company has decided that women often buy sanitation products for men in the home as well. Therefore, according to the campaign’s purpose, it is good to say that the women desired their man to look and smell like the boy shown in the advertisement.
7- Coke: Share a Coke
The “Coke campaign” came to Australia in 2011. This was the time when Coca-Cola tailored each bottle with 150 of the country’s most well-known names. Since then, the United States has adopted get-up, printing the main names on its bottles and cans in Coke-branded types. Besides this, you can also get custom bottles on Coke’s website for nicknames and college logos, etc.
8- KFC: “FCK”
In February 2018, when the U.K.’s KFC business in central London expelled fried chicken, they ran this campaign to stop the PR disaster. They ran a full-page ad in the Metro newspaper and reorganized their name’s letters to apologize and admit that they made a mistake.
The point here is that a big brand can be incapable of publicly owning and acknowledging that it has done something wrong. It shows that no one is perfect. The creative way in which their competitors took advantage of the situation is also noteworthy.
9- Guinness: Made of More – One of the best marketing campaigns
Guinness’s Wheelchair Basketball Advertisement is one of my most favorite ones in all marketing campaigns. It highlights a group of sporty, beer-drinking men who have been described as kind as their physical power. But, most noteworthy beyond this is that it inspires non-disabled people to test the world from the disabled people’s point of view, not the other way around. This is what friendship, compassion, love is all about. The campaign initially came in 2013.
10- Star Beer: “Sunrise to Sunset”
To honor 50 years of Nigeria’s freedom and 60 years of the star’s company as the premier drink of the nations, this campaign landed in 2010. The ad campaign claimed that it was the most exclusive and expensive ad ever launched in Nigeria. And in this view, you can’t doubt it. However, they combined the old with the new to evoke feelings of old memories is remarkable.
11- Volvo: Epic Split
“The Epic Split” of 2013 is in which Jean-Claude Van Damme demonstrates the division between two overturned trucks to prove the firmness and accuracy of Volvo’s active steering. The advertisement shows that feelings effectively bring product profits to both the general public and truck specialists.
12- ALS Ice Bucket Challenge
The origin of this campaign of 2014 is attributed to Pete Freits, a former Boston College student who was identified with ALS in March 2012. The Ice Bucket Challenge is a campaign to raise awareness about amyotrophic lateral sclerosis.
In the trial, a person is recorded as a bucket of water, and ice is poured on that person’s head. He then suggests at least three people perform the same task, who have only 24 hours to complete the task, and donate to the amyotrophic lateral sclerosis association. The campaign became popular in July and August 2014 through social media platforms to get an audience worldwide. Many superstars and important characters from all over the world took part in the trial.
13- Pepsi: We Will Rock You
Let’s suppose a commercial includes six living folklores like Britney Spears, Beyonc, Punk, Enrique Iglesias, Brian May, and Roger Taylor. This is a classic film. Only a global brand like Pepsi can take it. The first time you watch this, you will be terrified of Britney Spears and Beyonc because they have no resemblance to Pink! The budget for this was something. The advantage for SMBs is that the influence of a celebrity as a brand representative and having a catchy tune in your advertisement can work miracles for your brand. Pepsi comes in 2010.
14- Careem Human Slingshot
This is the ideal campaign for all those looking to know how to launch a new logo and how to re-launch it. The ad can bring you closer to having a heart attack. You would like to watch it ten times at a time. It shows you great campaigns you can create with just your fancy and a little Careem human slingshot. Even after so many years, you will still love their crazy imagination.
15- Chipotle: The “Back to the Start” Campaign
It is a television ad campaign. The “Back to the Start” campaign caused quite a stir. The response was so strong that it became China’s first national destination. This two-minute video was released during the 2012 Grammy Awards, marking the beginning of the “branded content” period.
16- BMW: The “The Hire” Campaign
It is an internet advertising campaign. This BMW classic online campaign of 2001 took advantage of the influence of the Internet like no other brand had before. BMW movies were a type of branded content involving eight short movies created by famous worldwide filmmakers.
Conclusion
Some of these campaigns are costly. But they are useful to get an idea for many businesses. Marketing is not just about money. You should have a creative mind. Find out what pleases your target audience. So, you can work accordingly. All these campaigns mentioned above are best forever. You can choose from them according to your requirements.
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